Violet Oon Singapore

A Singaporean icon with a global sensibility.

A Singaporean icon with a global sensibility. We serve as brand custodians — shaping storytelling, campaigns, restaurant launches, and brand systems across key touchpoints.

Scope: Brand Custodianship, Campaign Direction, Launch Strategy, Systems Design

We’ve had the privilege of partnering with Violet Oon Singapore, a homegrown culinary icon, across multiple chapters of its brand story. Working closely with the brand’s creative director, we help translate the spirit of Singaporean cuisine into refined, cohesive storytelling — from launch campaigns and seasonal activations, to e-commerce, gifting, and everyday brand expression.

We support the brand as ongoing brand and marketing custodians, shaping content across platforms, leading the refresh of their online presence, and refining their tone of voice for seasonal campaigns and restaurant milestones. Every touchpoint — from EDMs to social captions — reflects a commitment to preserving the brand’s voice, while evolving with intention.

Scope of Work:

  • Restaurant launches at Dempsey Hill and ION Orchard

  • Brand tone of voice and seasonal campaign development

  • Website and e-commerce relaunch

  • Instagram content strategy and captions

  • Art Direction

  • Social storytelling

  • EDM and CRM copywriting